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Our mission

Fitness Industry Council of Canada (FIC) represents the voice of fitness facility operators across Canada. Representing over 6,000 facilities with over 6 million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators.

FIC is governed by a volunteer Board of Directors and Provincial Council members who are all industry leaders with representation from big box gyms, group ex/studios/boutiques, private training, education, and technology. FIC fairly represents the voice of the Canadian fitness industry while partnering with government, media, and other organizational bodies in pursuit of a more active and healthy Canada.

Currently, FIC is dedicated to supporting the sustainability of our industry by sharing helpful recommendations and guidelines to assist with the devastating impacts of COVID-19. We have been lobbying the government as well as rallying our industry to continue supporting health and wellness. FIC has also been working hard with our representatives and members to develop the safest practices for fitness club reopenings.

FIC aims to work with industry and government to improve the health and physical activity levels of Canadians through the promotion of initiatives such as the Adult Fitness Tax Credit and Prescription to Get Active.

FIC is completely funded by memberships from industry operators and suppliers. For more information on how to support FIC and become a member, please click on: Become A Member.

FIC is also a proud supporter of National Health and Fitness Day (NHFD) -- a day committed to promoting physical activity nationwide. NHFD, Bill-211, is celebrated every first Saturday in June.

Interested to learn more about FIC or the Canadian fitness industry? Please Contact Us.

FIC is dedicated to promoting and protecting the Canadian fitness industry through awareness, advocacy, and action.

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