The Fitness Industry Council of Canada (FIC) has announced the appointment of Zach Weston as its new Executive Director — a timely and strategic move that positions the organization for continued growth, advocacy, and impact. With a unique blend of experience in kinesiology, business, health system administration, and entrepreneurship, Weston brings fresh energy and vision to Canada’s national voice for fitness.
FIC represents over 6,000 fitness facilities across the country, advocating for the essential role of physical activity in public health and community well-being. Weston’s appointment signals a renewed commitment to elevating the industry’s voice in government policy, while helping fitness operators adapt and thrive in a rapidly evolving wellness landscape.