here’s never been a better time to be in the fitness industry. As research increasingly links exercise to long-term health, fitness is becoming essential to preventive healthcare. Canadians are heading to gyms in record numbers, and the Fitness Industry Council of Canada (FIC) continues to advocate for policies that recognize fitness as a healthcare solution. Here’s a roundup of recent studies offering powerful insights to shape programs, marketing, and member engagement.
1. Strength Training and Cognitive Health in Older Adults
A study from Brazil’s UNICAMP (March 2025) found that twice-weekly resistance training reduced brain atrophy and improved memory in older adults with mild cognitive impairment (MCI). Some even reversed symptoms.
Takeaway: With Canada’s aging population growing, age-inclusive strength training programs like “Brain & Body Strength” or “Age Strong” can attract older adults seeking alternatives to medication.