Dr. Paul Bedford: Retention Strategies

Feb 17, 2024

You might be fantastic at incentives and promotions, skilled at marketing, able to cast a wide net and attract members to your gym each and every month.

But how do you make them stay?

This is the time of year where your gung-ho newcomers often start to drift away, when classes that were jammed in January have space again, and when your regulars can finally get back on the equipment they love. For the fitness industry, it is crunch time: You have to tighten up your retention strategies – for newcomers, for your loyal members, and for those who might be paying a monthly fee, but are on the fence as to whether or not they stay.