As Canadians gather around barbecues and bonfires this Canada Day, we find ourselves at a unique crossroads—one where national pride meets a growing desire for connection and well-being. On this day, we celebrate what it means to be Canadian: our shared values, iconic landscapes, passion for hockey, and polite resilience.
But in a time marked by deepening political, social, and economic divides, could fitness and health serve as a powerful force for unity?
At the Fitness Industry Council of Canada (FIC), we believe the answer is yes—and the time to act is now.