FIC News & Updates
You want to know everything about what going on in the industry
Will the Federal Budget Answer FIC’s Call to Action?
By Erin Phelan Fitness Industry Council of Canada Today, the federal government will announce its 2024 budget with the...
The Bot’s Got it: 6 Ways to Maximize Fitness Business Efficiency with AI
By Erin Phelan Fitness Industry Council of Canada The Fitness Industry is rooted in evolution – and AI is helping...
AI Transformation: Three Ways AI Can and Will Revolutionize the Fitness Industry
If you feel like technology is moving so fast, you can hardly keep up – you are right. In an era of lightning speed...
Fitness and Healthcare: The Data-Driven Revolution is Here
Imagine a 70-year-old man goes for a routine check-up with his GP who knows how he is sleeping, how many times he’s...
Elevating Client Conversion: The Power of Persuasion in Fitness Coaching
By Fitness Industry Council of Canada In the intricate dance of fitness coaching, understanding the art of persuasion...
From Sedentary Kid to Millionaire Fitness Superstar
Dubai is the city of heights – with the world’s tallest building, the Burj Khalfia, soaring high into the sky. This...
Why Canada needs a Physical Activity Tax Credit for Seniors
Falls are the leading cause of injury-related hospitalizations among Canadian seniors, and falls can lead to reduced...
Do You Want To Live Forever
Imagine your routine trip to the doctor, where they take your blood pressure, height and weight and then ask you a...
Dr. Paul Bedford: Retention Strategies
You might be fantastic at incentives and promotions, skilled at marketing, able to cast a wide net and attract members...
What about Health Care, Not Sick Care
February is Heart Health Month, where we raise awareness on cardiovascular health, and ways to improve heart health....
Fight the Good Fight: Why Gyms Need to Collaborate, Not Compete!
In the height of the pandemic, the fitness industry was united. Facing a shared experience – with members pausing and...
Why Gyms Matter: Science, Data and Feeling
As thousands of members come back to the gym, or join for the first time this January, the evidence on how gyms...