FIC News & Updates
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Latest Studies on Exercise
The global focus on health and wellness continues to provide significant new insights and research on the benefits of...
Exercise and Brain Health
Exercise is the magic pill for the myriad of health benefits it offers from reducing chronic illnesses to improving...
Turning New Members into Lifelong Clients: The Importance of Accountability and Community for Getting Active
By Erin Phelan, Fitness Industry Council of Canada What makes someone stick with a fitness program? The research...
Exercise and Men’s Health in Canada: Latest Research and Studies
This Sunday, Canadian dads will be celebrated on Father’s Day, and the Fitness Industry Council (FIC) celebrates the...
Latest Studies on Exercise
he latest studies on the benefits of exercise tell a compelling story: From our heart to our brain, right down to our...
Be a Positive Influencer
Influencers are a powerful force in the fitness world. The creator economy has a current market size estimated at...
Exercise: A Prescription for Mental Health
As we mark Mental Health Awareness this month, the power of exercise is well-researched and undeniable, and repeated...
Be a (Positive) Influencer
We are in the age of influence. Across all social media platforms – from Tik Tok to Instagram – you can’t get away...
Latest Studies on Exercise
With National Health and Fitness Day on the horizon, it is time to start gathering evidence on exactly how powerful...
Will the Federal Budget Answer FIC’s Call to Action?
By Erin Phelan Fitness Industry Council of Canada Today, the federal government will announce its 2024 budget with the...
The Bot’s Got it: 6 Ways to Maximize Fitness Business Efficiency with AI
By Erin Phelan Fitness Industry Council of Canada The Fitness Industry is rooted in evolution – and AI is helping...
AI Transformation: Three Ways AI Can and Will Revolutionize the Fitness Industry
If you feel like technology is moving so fast, you can hardly keep up – you are right. In an era of lightning speed...