At this point in summer, many of us are craving routine. As summer winds down and autumn approaches, Canadians are facing the biggest changes – back to school, back to work, back to routines….and back to the gym!
This is a prime time for the fitness industry to leverage marketing aimed at capitalizing on routines, habits and the renewed focus on health and fitness that comes with fall! Let’s explore research and key elements to help build an effective “Back to School / Back to the Gym” campaign that is unique and will bring more members through your gym doors!
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