Fitness and Healthcare: The Data-Driven Revolution is Here

Mar 27, 2024

Imagine a 70-year-old man goes for a routine check-up with his GP who knows how he is sleeping, how many times he’s engaged in heart-rate zone training, what his blood pressure was like on Wednesday and how his lean muscle mass has changed from his twice-weekly personal training sessions.

This isn’t coming: It is here. 

The shift to a data-centric world, and the convergence between fitness and healthcare is long overdue. Traditionally seen as separate circles in the Venn Diagram, fitness and healthcare are increasingly merging as powerful partners with a growing emphasis on preventative health measures, data analytics, advancements in technology and our profound understanding of the impact of physical activity on reducing many health conditions.