Gyms: The Future of Healthcare

Jan 14, 2025

As new members join the gym, ask them one vital question:

How do you want to be moving when you are 90?

This could be an effective member acquisition and retention strategy. New members join your gym for unique reasons – to lose weight, feel less aches and pains, or have a goal like running a 5K.

But as the experts, we know that their health span – their ability to move their bodies and be free of disease – is vitally more important than the short-term gains. For the health of Canada as a whole, we have to help our new members stick with exercise for their lifetime. While few are motivated by avoiding chronic illness, many are motivated by how they are going to look and feel in a healthier, stronger body.

Here’s how you can tie essential health span goals with member goals to form the perfect mix for retaining those new members for a lifetime!

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