Nearly 100 million U.S. adults plan to prioritize health and fitness in 2025, as new report highlights affordability challenges and opportunities
As 2025 begins, a nationwide survey by the Health & Fitness Association (HFA) reveals that health, fitness, and exercise are at the forefront of Americans’ New Year’s resolutions. Of the estimated 159 million adults planning to set goals, 60%—or approximately 96 million Americans—intend to focus on health, fitness, and exercise, making it the most popular theme for 2025 goals.
Among these fitness-focused individuals, the top aspirations include building muscle or strength (50%), establishing a regular exercise routine (44%), and improving mental health through physical activity (42%). These goals reflect a holistic understanding of fitness, highlighting its benefits for both physical and mental well-being.
To turn these ambitions into action, Americans overwhelmingly recognize the importance of structured exercise spaces such as gyms, studios, and health clubs. Nearly nine-in-ten (88%) say access to fitness facilities will be important to achieving their goals, with 61% rating it very important. Consequently, most plan to maintain their existing membership (58%) or join a new fitness facility in 2025 (23%).