FIC News & Updates
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Do You Want To Live Forever
Imagine your routine trip to the doctor, where they take your blood pressure, height and weight and then ask you a...
Dr. Paul Bedford: Retention Strategies
You might be fantastic at incentives and promotions, skilled at marketing, able to cast a wide net and attract members...
What about Health Care, Not Sick Care
February is Heart Health Month, where we raise awareness on cardiovascular health, and ways to improve heart health....
Fight the Good Fight: Why Gyms Need to Collaborate, Not Compete!
In the height of the pandemic, the fitness industry was united. Facing a shared experience – with members pausing and...
Why Gyms Matter: Science, Data and Feeling
As thousands of members come back to the gym, or join for the first time this January, the evidence on how gyms...
Top 3 Reasons they are Coming…and How to Make Them Stay
This is it: The New Year’s Crush. The Resolutioners Song. The moment when your “regulars” need to be placated because...
The Active Aging Movement
Fitness Industry Council of Canada lobbies for physical activity subsidy for seniors How is Canada preparing for the...
AN OPEN LETTER TO GOVERNMENT: Let us Help You Make Canada Healthier!
Prime Minister Justin Trudeau, Minister of Health Mark Holland, Minister of Sport and Physical Activity Carla...
How to Generate Revenue to Finish 2023 Strong!
As you passionately plan marketing, operations and revenue streams for 2024, with big eyes on the January prize and...
Could Physical Activity Credits Change Our Happiness?
How happy are Canadians in the workplace? And, can increasing physical activity – through provincial physical activity...
Jolene de Vries earns Fitness Leadership Award
Award recognizes industry leadership while operating a fitness facility. On Aug. 18, Jolene de Vries was awarded the...
State of the Industry
Did you know that the number of fitness members joining online has increased dramatically since COVID? Did you know...