Encouraging teens to engage in regular gym workouts is crucial for their overall well-being. It is also a smart business decision – get a teen hooked on fitness, and you might have a new member for life.
As the first week of summer kicks off, two big fitness franchises – GoodLife Fitness and Planet Fitness – have swung open their doors to teens, offering free access all summer long.
“Planet Fitness is proud to continue to invest in today’s youth by providing free access to fitness during a crucial time in their lives,” said Craig Benson, Interim CEO of Planet Fitness in a press release. “Many teens continue to be impacted by the long-term mental health impacts from the pandemic, yet studies show that exercise can have a significant, positive impact on teens’ overall wellness.”