The core of our businesses, the Holy Grail of success, growth and profitability, is indisputably our members.
We can have the best equipment, streamlined services, experienced personal trainers, talented group fitness instructors, but without our members we will fail.
While many operators focus heavily on acquiring new members the real challenge lies in keeping those members engaged and committed over time.
Dr. Paul Bedford, widely known as the “Retention Guru,” has spent decades researching and advising the global fitness industry on effective retention strategies and this Friday February 21st he will share insights online with Canadians at Fitness Industry Council of Canada’s annual retention webinar. “Member retention requires more than just great facilities; it demands a strategic, people-centric approach that encompasses self-knowledge, data analysis, onboarding, and memorable exercise experiences,” says Dr. Bedford.
Many of the new members you signed up in January are thinking of leaving.
Discover reasons to make them stay.