by Erin Phelan | Dec 17, 2024 | Promote, Protect, Support
By Fitness Industry Council of Canada Chuck Lawson left the world knowing he was loved. And he left the world knowing his powerful legacy would continue to live on – in his children, his grandchildren, his extended family and friends, and in the powerful fitness...
by Erin Phelan | Dec 17, 2024 | Promote, Protect, Support
We are gearing up for the busy season for the fitness industry and wrapping up what was one of the biggest years on record. The 2024 Global Report from Health and Fitness Association showed us that the world is shifting, where we are looking at what we do in...
by Erin Phelan | Nov 20, 2024 | Promote, Protect, Support
anada faces a critical challenge: only 49% of adults and 39% of children meet the recommended physical activity guidelines. This inactivity has far-reaching consequences, from increasing the risk of chronic diseases, anxiety, stress, and depression to economic burdens...
by Erin Phelan | Nov 13, 2024 | Promote, Protect, Support
Diabetes remains a major public health issue in Canada, with over 11 million Canadians living with diabetes or prediabetes. As this number continues to rise, it’s essential to focus on prevention and management strategies. One of the most effective tools at our...
by Erin Phelan | Nov 6, 2024 | Promote, Protect, Support
Technology applications in the fitness industry continue to build momentum as Wearable Technology, Mobile Exercise Apps and Data-Driven Training Technology all appear in the top 10 of the 2025 ACSM Worldwide Fitness Trends. The report was published by the American...
by Erin Phelan | Oct 17, 2024 | Promote, Protect, Support
Are you leaving money on the table? Are leads coming into your funnel that you aren’t closing? Are you not getting enough leads? The last thing you want to do is wait until January to have your tried-and-tested marketing and sales strategy in place! This is why...