by Erin Phelan | Jul 1, 2025 | Promote, Protect, Support
As Canadians gather around barbecues and bonfires this Canada Day, we find ourselves at a unique crossroads—one where national pride meets a growing desire for connection and well-being. On this day, we celebrate what it means to be Canadian: our shared values, iconic...
by Erin Phelan | Jun 25, 2025 | Promote, Protect, Support, Uncategorized
When the bass drops in a HIIT class or classic rock fills your weight room, members feel the energy—in fact, music is a pillar of fitness. But that soundtrack doesn’t come free. Canadian copyright law treats every song played in a facility as a public...
by Erin Phelan | Jun 17, 2025 | Promote, Protect, Support, Uncategorized
Despite the image of the muscular, driven man dominating gym marketing, the real state of men’s health in Canada tells a starkly different story. In 2023, nearly 75,000 Canadian men died prematurely — with 44% of male deaths occurring before age 75. These are not just...
by Erin Phelan | Jun 10, 2025 | Promote, Protect, Support
As we reach the midpoint of 2025, one thing is clear: exercise remains one of the most powerful, underused tools in Canadian health care. It prevents disease, boosts mental health, extends lifespan, and reduces healthcare costs. And yet—most Canadians remain...
by Erin Phelan | Jun 3, 2025 | Promote, Support
A major clinical trial funded by the Canadian Cancer Society (CCS) has revealed that structured physical activity can significantly improve survival outcomes for people with colon cancer—marking a pivotal shift in how exercise may be integrated into cancer treatment....
by Erin Phelan | Jun 3, 2025 | Promote, Protect, Support
The Fitness Industry Council of Canada (FIC) has announced the appointment of Zach Weston as its new Executive Director — a timely and strategic move that positions the organization for continued growth, advocacy, and impact. With a unique blend of experience in...
