by Erin Phelan | Jun 25, 2025 | Promote, Protect, Support, Uncategorized
When the bass drops in a HIIT class or classic rock fills your weight room, members feel the energy—in fact, music is a pillar of fitness. But that soundtrack doesn’t come free. Canadian copyright law treats every song played in a facility as a public...
by Erin Phelan | Jun 17, 2025 | Promote, Protect, Support, Uncategorized
Despite the image of the muscular, driven man dominating gym marketing, the real state of men’s health in Canada tells a starkly different story. In 2023, nearly 75,000 Canadian men died prematurely — with 44% of male deaths occurring before age 75. These are not just...
by Erin Phelan | Oct 1, 2024 | Promote, Protect, Support, Uncategorized
Health and Fitness Association 2024 Report proves global health and wellness industry is powerful. It is an exhilarating time to be part of the fitness industry. Change is happening – at a lightning pace. For veterans and newcomers, the global fitness industry has...
by Erin Phelan | Jul 3, 2024 | Promote, Protect, Support, Uncategorized
Encouraging teens to engage in regular gym workouts is crucial for their overall well-being. It is also a smart business decision – get a teen hooked on fitness, and you might have a new member for life. As the first week of summer kicks off, two big fitness...
by Erin Phelan | Jun 11, 2024 | Promote, Protect, Support, Uncategorized
This Sunday, Canadian dads will be celebrated on Father’s Day, and the Fitness Industry Council (FIC) celebrates the importance of physical activity to help dads stay strong for their families. For many men in Canada, exercise has also shifted – staying active is not...
by Erin Phelan | Apr 9, 2024 | Promote, Protect, Support, Uncategorized
If you feel like technology is moving so fast, you can hardly keep up – you are right. In an era of lightning speed technological advancement, artificial intelligence has emerged as a catalyst of change for every industry – and if you own a fitness business, this is...
