by Erin Phelan | Nov 20, 2024 | Promote, Protect, Support
anada faces a critical challenge: only 49% of adults and 39% of children meet the recommended physical activity guidelines. This inactivity has far-reaching consequences, from increasing the risk of chronic diseases, anxiety, stress, and depression to economic burdens...
by Erin Phelan | Nov 13, 2024 | Promote, Protect, Support
Diabetes remains a major public health issue in Canada, with over 11 million Canadians living with diabetes or prediabetes. As this number continues to rise, it’s essential to focus on prevention and management strategies. One of the most effective tools at our...
by Erin Phelan | Nov 6, 2024 | Promote, Protect, Support
Technology applications in the fitness industry continue to build momentum as Wearable Technology, Mobile Exercise Apps and Data-Driven Training Technology all appear in the top 10 of the 2025 ACSM Worldwide Fitness Trends. The report was published by the American...
by Erin Phelan | Oct 17, 2024 | Promote, Protect, Support
Are you leaving money on the table? Are leads coming into your funnel that you aren’t closing? Are you not getting enough leads? The last thing you want to do is wait until January to have your tried-and-tested marketing and sales strategy in place! This is why...
by Erin Phelan | Oct 9, 2024 | Promote, Protect, Support
The energy of race day is a vibe. This past weekend, Toronto was vibing as over 5000 passionate athletes descended upon the Enercare Centre for the inaugural Canadian Hyrox race. With solo, doubles and relay races, thousands of kilometres were run, balls were slammed...
by Erin Phelan | Sep 11, 2024 | Promote, Protect, Support
As September picks up speed, and gyms and facilities across the country see their members returning after a summer hiatus, Fitness Industry Council of Canada explores the latest research and studies that prove the potency of exercise to change our lives. Ripped from...
