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The Bot’s Got it: 6 Ways to Maximize Fitness Business Efficiency with AI

The Bot’s Got it: 6 Ways to Maximize Fitness Business Efficiency with AI

by Erin Phelan | Apr 19, 2024 | Promote, Protect, Support

By Erin Phelan Fitness Industry Council of Canada The Fitness Industry is rooted in evolution – and AI is helping fitness business owners evolve at an accelerated pace. Whereas the analog world is not even a distant memory, AI tools are rapidly streamlining...
AI Transformation: Three Ways AI Can and Will Revolutionize the Fitness Industry

AI Transformation: Three Ways AI Can and Will Revolutionize the Fitness Industry

by Erin Phelan | Apr 9, 2024 | Promote, Protect, Support, Uncategorized

If you feel like technology is moving so fast, you can hardly keep up – you are right. In an era of lightning speed technological advancement, artificial intelligence has emerged as a catalyst of change for every industry – and if you own a fitness business, this is...
Fitness and Healthcare: The Data-Driven Revolution is Here

Fitness and Healthcare: The Data-Driven Revolution is Here

by Erin Phelan | Mar 27, 2024 | Promote, Protect, Support

Imagine a 70-year-old man goes for a routine check-up with his GP who knows how he is sleeping, how many times he’s engaged in heart-rate zone training, what his blood pressure was like on Wednesday and how his lean muscle mass has changed from his twice-weekly...
Elevating Client Conversion: The Power of Persuasion in Fitness Coaching

Elevating Client Conversion: The Power of Persuasion in Fitness Coaching

by Erin Phelan | Mar 20, 2024 | Promote, Protect, Support

By Fitness Industry Council of Canada In the intricate dance of fitness coaching, understanding the art of persuasion is akin to mastering the right steps to a complex routine. It’s not just about showcasing your knowledge and professionalism; it’s about connecting on...
From Sedentary Kid to Millionaire Fitness Superstar

From Sedentary Kid to Millionaire Fitness Superstar

by Erin Phelan | Mar 20, 2024 | Promote, Protect, Support

Dubai is the city of heights – with the world’s tallest building, the Burj Khalfia, soaring high into the sky. This could be a metaphor for Charlie Johnson’s life – one of the world’s leading fitness coaches, who helps his clients soar to new heights, helping...
Why Canada needs a Physical Activity Tax Credit for Seniors 

Why Canada needs a Physical Activity Tax Credit for Seniors 

by Erin Phelan | Mar 6, 2024 | Promote, Protect, Support

Falls are the leading cause of injury-related hospitalizations among Canadian seniors, and falls can lead to reduced mobility, increased healthcare costs, loss of independence, isolation, mental health decline and even earlier death. As the Canadian population ages,...
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