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What about Health Care, Not Sick Care

What about Health Care, Not Sick Care

by Erin Phelan | Feb 16, 2024 | Promote, Protect, Support, Uncategorized

February is Heart Health Month, where we raise awareness on cardiovascular health, and ways to improve heart health. Fitness Industry Council of Canada (FIC) applauds the joint statement from the Minister of Health and the Minister of Sport and Physical...
Fight the Good Fight: Why Gyms Need to Collaborate, Not Compete!

Fight the Good Fight: Why Gyms Need to Collaborate, Not Compete!

by Erin Phelan | Feb 2, 2024 | Promote, Protect, Support

In the height of the pandemic, the fitness industry was united. Facing a shared experience – with members pausing and canceling their memberships, navigating government regulations, and having to struggle to stay afloat – fitness businesses put aside their differences...
Why Gyms Matter:  Science, Data and Feeling 

Why Gyms Matter:  Science, Data and Feeling 

by Erin Phelan | Jan 9, 2024 | Promote, Protect, Support

As thousands of members come back to the gym, or join for the first time this January, the evidence on how gyms contribute to improving physical, mental and social health outcomes and can help reverse the damage of a sedentary lifestyle is clear. But, you can exercise...
Top 3 Reasons they are Coming…and How to Make Them Stay

Top 3 Reasons they are Coming…and How to Make Them Stay

by Erin Phelan | Jan 3, 2024 | Promote, Protect, Support

This is it: The New Year’s Crush. The Resolutioners Song. The moment when your “regulars” need to be placated because they can’t get on any of their favorite equipment, as they stumble over newcomers coming into their gym. And, Fitness Industry Council of Canada...
How to Generate Revenue to Finish 2023 Strong! 

How to Generate Revenue to Finish 2023 Strong! 

by Erin Phelan | Nov 7, 2023 | Promote, Protect, Support

As you passionately plan marketing, operations and revenue streams for 2024, with big eyes on the January prize and the watershed month of new members that we have all been waiting for, let’s not forget one thing: It ain’t over yet. Read the complete article...
Could Physical Activity Credits Change Our Happiness? 

Could Physical Activity Credits Change Our Happiness? 

by Erin Phelan | Sep 6, 2023 | Promote, Protect, Support

How happy are Canadians in the workplace? And, can increasing physical activity – through provincial physical activity tax credits, change our happiness levels? In a story that made headlines last week, Manitoba ranked last in all Canadian provinces and territories...
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