by Erin Phelan | Jan 14, 2025 | Promote, Protect, Support
As new members join the gym, ask them one vital question: How do you want to be moving when you are 90? This could be an effective member acquisition and retention strategy. New members join your gym for unique reasons – to lose weight, feel less aches and pains, or...
by Erin Phelan | Jan 7, 2025 | Promote, Protect, Support
Nearly 100 million U.S. adults plan to prioritize health and fitness in 2025, as new report highlights affordability challenges and opportunities As 2025 begins, a nationwide survey by the Health & Fitness Association (HFA) reveals that health, fitness, and...
by Erin Phelan | Dec 30, 2024 | Promote, Protect, Support
As we look towards 2025, there is one guarantee: New members are going to flood our facilities in January. Health and fitness continually tops the resolutions list, and according to a recent TELUS health study, 7 out of 10 Canadians want to be healthier in 2025. ...
by Erin Phelan | Dec 17, 2024 | Promote, Protect, Support
By Fitness Industry Council of Canada Chuck Lawson left the world knowing he was loved. And he left the world knowing his powerful legacy would continue to live on – in his children, his grandchildren, his extended family and friends, and in the powerful fitness...
by Erin Phelan | Dec 17, 2024 | Promote, Protect, Support
We are gearing up for the busy season for the fitness industry and wrapping up what was one of the biggest years on record. The 2024 Global Report from Health and Fitness Association showed us that the world is shifting, where we are looking at what we do in...
by Erin Phelan | Nov 20, 2024 | Promote, Protect, Support
anada faces a critical challenge: only 49% of adults and 39% of children meet the recommended physical activity guidelines. This inactivity has far-reaching consequences, from increasing the risk of chronic diseases, anxiety, stress, and depression to economic burdens...