Gyms: The Future of Healthcare

Gyms: The Future of Healthcare

As new members join the gym, ask them one vital question: How do you want to be moving when you are 90? This could be an effective member acquisition and retention strategy. New members join your gym for unique reasons – to lose weight, feel less aches and pains, or...
HFA Report: Health and Exercise

HFA Report: Health and Exercise

Nearly 100 million U.S. adults plan to prioritize health and fitness in 2025, as new report highlights affordability challenges and opportunities As 2025 begins, a nationwide survey by the Health & Fitness Association (HFA) reveals that health, fitness, and...
Beyond the Members

Beyond the Members

As we look towards 2025, there is one guarantee: New members are going to flood our facilities in January. Health and fitness continually tops the resolutions list, and according to a recent TELUS health study, 7 out of 10 Canadians want to be healthier in 2025. ...
RIP Chuck Lawson

RIP Chuck Lawson

By Fitness Industry Council of Canada Chuck Lawson left the world knowing he was loved. And he left the world knowing his powerful legacy would continue to live on – in his children, his grandchildren, his extended family and friends, and in the powerful fitness...