by Erin Phelan | May 24, 2024 | Promote, Protect, Support
Influencers are a powerful force in the fitness world. The creator economy has a current market size estimated at $104.2 billion dollars – more than double its value since 2019. Fitness and health influencers demand our attention every time we open an app from...
by Erin Phelan | May 24, 2024 | Promote, Protect, Support
As we mark Mental Health Awareness this month, the power of exercise is well-researched and undeniable, and repeated studies point to physical activity to be as effective for the prevention and treatment of many mental health conditions – from anxiety to stress,...
by Erin Phelan | May 2, 2024 | Promote, Protect, Support
We are in the age of influence. Across all social media platforms – from Tik Tok to Instagram – you can’t get away from fitness influencers sharing positive – or damning – messages to hit the gym, offering workout advice, or pushing through chest day to their 1M+...
by Erin Phelan | Apr 24, 2024 | Promote, Protect, Support
With National Health and Fitness Day on the horizon, it is time to start gathering evidence on exactly how powerful exercise truly is for improving physical and mental health! This past week, exercise made the headlines again for reducing heart disease. Every week, a...
by Erin Phelan | Apr 19, 2024 | Promote, Protect, Support
By Erin Phelan Fitness Industry Council of Canada Today, the federal government will announce its 2024 budget with the expectation they will address the housing crisis, the cost of living and climate change. But what about physical activity? Fitness Industry Council...
by Erin Phelan | Apr 19, 2024 | Promote, Protect, Support
By Erin Phelan Fitness Industry Council of Canada The Fitness Industry is rooted in evolution – and AI is helping fitness business owners evolve at an accelerated pace. Whereas the analog world is not even a distant memory, AI tools are rapidly streamlining...
