by Erin Phelan | Dec 18, 2023 | Promote
Fitness Industry Council of Canada lobbies for physical activity subsidy for seniors How is Canada preparing for the seniors’ boom? According to Statistics Canada, population projections show that the growth of people aged 85 and older will triple by 2050, but we...
by Erin Phelan | Dec 18, 2023 | Promote
Prime Minister Justin Trudeau, Minister of Health Mark Holland, Minister of Sport and Physical Activity Carla Qualtrough, Members of Parliament We are writing on behalf of the Canadian fitness industry, the big box gyms you see sprouting up across the country, the...
by Erin Phelan | Nov 7, 2023 | Promote, Protect, Support
As you passionately plan marketing, operations and revenue streams for 2024, with big eyes on the January prize and the watershed month of new members that we have all been waiting for, let’s not forget one thing: It ain’t over yet. Read the complete article...
by Erin Phelan | Sep 6, 2023 | Promote, Protect, Support
How happy are Canadians in the workplace? And, can increasing physical activity – through provincial physical activity tax credits, change our happiness levels? In a story that made headlines last week, Manitoba ranked last in all Canadian provinces and territories...
by Erin Phelan | Aug 31, 2023 | Promote, Protect, Support
Award recognizes industry leadership while operating a fitness facility. On Aug. 18, Jolene de Vries was awarded the Canadian Fitness Industry Leadership Award — the Fitness Industry Council of Canada’s (FIC) most prestigious award in recognition for her contribution...
by Erin Phelan | Aug 9, 2023 | Promote, Protect, Support
Did you know that the number of fitness members joining online has increased dramatically since COVID? Did you know that women spend on average more than men in the gym? Did you know that cold plunging and infrared sauna for recovery might be a growing trend...
