by Erin Phelan | Feb 17, 2024 | Promote, Protect, Support, Uncategorized
You might be fantastic at incentives and promotions, skilled at marketing, able to cast a wide net and attract members to your gym each and every month. But how do you make them stay? This is the time of year where your gung-ho newcomers often start to drift away,...
by Erin Phelan | Feb 16, 2024 | Promote, Protect, Support, Uncategorized
February is Heart Health Month, where we raise awareness on cardiovascular health, and ways to improve heart health. Fitness Industry Council of Canada (FIC) applauds the joint statement from the Minister of Health and the Minister of Sport and Physical...
by Erin Phelan | Feb 2, 2024 | Promote, Protect, Support
In the height of the pandemic, the fitness industry was united. Facing a shared experience – with members pausing and canceling their memberships, navigating government regulations, and having to struggle to stay afloat – fitness businesses put aside their differences...
by Erin Phelan | Jan 9, 2024 | Promote, Protect, Support
As thousands of members come back to the gym, or join for the first time this January, the evidence on how gyms contribute to improving physical, mental and social health outcomes and can help reverse the damage of a sedentary lifestyle is clear. But, you can exercise...
by Erin Phelan | Jan 3, 2024 | Promote, Protect, Support
This is it: The New Year’s Crush. The Resolutioners Song. The moment when your “regulars” need to be placated because they can’t get on any of their favorite equipment, as they stumble over newcomers coming into their gym. And, Fitness Industry Council of Canada...
by Erin Phelan | Nov 7, 2023 | Promote, Protect, Support
As you passionately plan marketing, operations and revenue streams for 2024, with big eyes on the January prize and the watershed month of new members that we have all been waiting for, let’s not forget one thing: It ain’t over yet. Read the complete article...
