by Erin Phelan | Jun 11, 2024 | Promote, Protect, Support, Uncategorized
This Sunday, Canadian dads will be celebrated on Father’s Day, and the Fitness Industry Council (FIC) celebrates the importance of physical activity to help dads stay strong for their families. For many men in Canada, exercise has also shifted – staying active is not...
by Erin Phelan | Apr 9, 2024 | Promote, Protect, Support, Uncategorized
If you feel like technology is moving so fast, you can hardly keep up – you are right. In an era of lightning speed technological advancement, artificial intelligence has emerged as a catalyst of change for every industry – and if you own a fitness business, this is...
by Erin Phelan | Feb 28, 2024 | Promote, Protect, Support, Uncategorized
Imagine your routine trip to the doctor, where they take your blood pressure, height and weight and then ask you a very important question: Do you exercise? This question has the potential to change healthcare as we know it, and to increase not only lifespan but...
by Erin Phelan | Feb 17, 2024 | Promote, Protect, Support, Uncategorized
You might be fantastic at incentives and promotions, skilled at marketing, able to cast a wide net and attract members to your gym each and every month. But how do you make them stay? This is the time of year where your gung-ho newcomers often start to drift away,...
by Erin Phelan | Feb 16, 2024 | Promote, Protect, Support, Uncategorized
February is Heart Health Month, where we raise awareness on cardiovascular health, and ways to improve heart health. Fitness Industry Council of Canada (FIC) applauds the joint statement from the Minister of Health and the Minister of Sport and Physical...
by Erin Phelan | Aug 30, 2023 | Uncategorized
Canadians are coming back to the gym. No one wants to talk about the pandemic, or the collateral damage still felt throughout the fitness industry. The fact is, at least 10 percent of gyms closed between March 2020 and July 2023 and the majority of respondents across...
